Moustafa Madbouly

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You are Moustafa Madbouly, Prime Minister of Egypt

Personal Background

Born in 1966, you are an engineer who graduated from Cairo University. Since 2009, you worked in urban planning, dealing with housing issues, and you were appointed as Housing Minister by Prime Minister Ibrahim Mahlab, remaining in that position under the new government headed by your predecessor, Sherif Ismail. During your tenure as Housing Minister, you helmed the “million housing units” project, a drive to expand and modernize the nation’s housing stock. In 2017, you served as Interim Prime Minister when Sherif Ismail went to Germany for several months for medical treatments, and after the 2018 presidential election, you were tabbed by President Sisi to serve as the permanent Prime Minister, while retaining your position as Housing Minister. In your inaugural speech you said that the five main priorities for the nation were national security, improving living standards, continuing economic reform, human development and foreign policy, pledging to continue your efforts to expand the nation’s housing stock.


Duties and Powers

As a Prime Minister, it is your job to represent the desires and goals of your nation. The Prime Minister's job is to control the nation's message and the media. Your character's primary goal is to preserve the stability of Egypt. To attain this goal, you must control the way the media interprets your government's actions, and this requires utilizing the press. The Prime Minister should be seen as the voice of the Government. This means utilizing Press Releases to comment on the undertakings of your government. While the Minister of Foreign Affairs tries to lay the groundwork with direct democracy, it is your job to speak to the people of the world through the media. Your Press Releases should be utilized to create a positive story and reception for your nation's policies. It is very important that you craft a good story for your nation. The people of Egypt are expecting positive economic efforts and an improved image of their nation in the eyes of the world. You have personally guaranteed them stability; you must make sure that every effort you take to bring this about is conveyed to them. One of the problems the Muslim Brotherhood faced was an inept handling of media relations. Unlike them, you must strive to create your own narrative by getting ahead of events and publicizing your government's opinions. You belong to a politically moderate and secular government. As such, your government has no ideological goals to advance. Rather, you focus on economic development, advancing your international prestige, and maintaining stability at home. To accomplish this, you must work with your President and Minister of Foreign Affairs. Your job is to galvanize the international community behind your nation's goals. Some of the key plans and achievements you should point to relate to your recent mediation of successful cease-fire talks between Hamas and Israel. Also, your efforts to expand the Suez Canal will lead to a doubling in traffic and fees for your government.


Tools and Methods

As the head of the Egyptian legislature, you are a very powerful man. With the power to propose new laws and set the agenda, you play a key role in determining the direction of Egypt. For this purpose, you must be very careful in your use of words. The international community will pay very close attention to what you say. Many of your opponents will even attempt to misinterpret your statements, take them out of context, and attempt to do you political harm by highlighting what they consider to be poorly chosen statements on your part. Still, you must perform your duty of advancing Egypt's national goals. As the Prime Minister, you should work closely with the President and the Foreign Minister. While all three of you consult to determine the best course of action, the Foreign Minister should be testing the international waters to determine how an idea will be accepted by other governments. It is your duty, through the use of Press Releases, to bring these ideas to an international audience. While commitments behind closed doors are nice, it is your job to get nations to undertake real change in the public sphere. To achieve this, it is your duty to portray your nation's goals in a way that will appeal to the countries you are working with. Press Releases are a powerful tool in this connection, as they galvanize participants at all levels. They can gain you the support of the populace, but they can also alienate them. You must carefully choose your words in order to avoid striking the wrong tone. Pay careful attention to your goals, and the information your Foreign Minister brings you. It is very important to be active with your press releases. You must attempt to capture the news media's attention. By creating well-constructed press releases, you can get the media on your side. It is your goal to create a positive image of Egyptian policy, an image that will make the President's job of attaining international support more possible. While it is the Foreign Minister's duty to attempt to find allies and to see who will support a particular course of action, it is your duty to sell that course of action to the press and to foreign nations. You should view each Press Release as an opportunity to argue for your own point of view, and a chance to demonstrate why Egypt's course of action is the right one. When the President releases a statement, conducts a state visit, participates in talks, or engages in negotiations, you should be ready with a Press Release that will portray his actions in the best possible light. The Prime Minister's position is key, as he must sell Egyptian policy to the world. He has to seek strong support for the actions of the President.


Goals

Your primary goal is stabilizing the nation. As of your ascendance to the Prime Ministership in 2019, your nation continues to suffer from a lack of tourism, an industry that has historically been a tremendous source of income for Egypt. Unlike other nations, you are incredibly reliant upon this particular industry. With the continued authoritarian rule of President Sisi, civil disturbance in Egypt has been squelched. You must do your best to demonstrate that your nation is not only capable of maintaining the peace, but of resuming normal social life so that Egypt can draw in new visitors. This will mean tailoring the way in which events are perceived, both in the country and outside of it. The Arab-Israeli conflict is key to maintaining the stability of your nation. Your government has a vested interest in furthering ties with Israel and Europe. However, your people are strongly pro-Palestine. This means that all of your efforts towards peace must be framed in a way that indicates how they benefit Palestine. If it appears that your efforts for peace are simply to strengthen police ties and internal security, you will lose the support of the population. In part, your efforts must be framed as an attempt to save Palestinian lives. In domestic political terms, it should also be noted that you have survived the politically tumultuous first years of the Sisi-led government by keeping your head down and being perceived as a hard worker. For Sisi, you are an attractive choice to head his government because you are seen as a technocrat and not a politician. To put it another way, the President is gambling that you will be content to focus on the smooth running of the government, the oil sector, and the economy in general, all without any overt political ambitions. Sisi has chosen you because he needs a stable government, and he hopes that you will focus your attention on managing the orderly functioning of governmental business.

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